004
When WhatsApp Stops Being Enough for Your Business
Is your business outgrowing WhatsApp?
“WhatsApp isn't the problem. Running the whole customer operation inside individual inboxes is.”
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Frank On Tech
Business through the lens of technology.
Short, practical videos for founders and business owners making technology decisions. What to build, what to buy, what to automate, and what to leave alone.
By Frank. A software engineering leader in Dubai who builds software and leads technology teams.
Videos
One business question at a time.
Short videos, each with a written version you can read instead.
003
Why Does One Small Software Change Take Two Weeks?
What exactly has to change underneath?
“The visible change may be small. The real question is how much of the system it touches.”
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002
Fix the process before you automate it
What should a business do before automating a workflow?
“Fix the process first. Then automate.”
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001
Build or buy? How to decide on custom software
Should your business build custom software, or use a product that already exists?
“Buy the standard. Build the differentiator.”
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Topics
The questions that cost money, time or customers.
- Technology decisionsShould we build this, or buy it?
- Custom software, vendors, CRMs and websites, and what each choice really costs to own.
- AI and automationIs this ready to automate?
- Where AI and automation pay off, where they don't, and what has to be true first.
- OperationsWhy is the team still on WhatsApp and spreadsheets?
- Leads, tracking and the daily workflows that hold a growing business together.
- Technology leadershipWhy does a small change take two weeks?
- Hiring developers, estimates, project risk, and explaining technology to management.
About
Technology, explained the way you would over coffee.
Frank On Tech is made by Frank, who builds software and leads technology teams in Dubai. Each video takes one technology decision a business owner faces and explains what it means for money, time and risk.
No hype, no jargon, and no list of tools you need today. Just a clear way to think about the decision in front of you.