About
Technology, explained the way you would over coffee.
Frank On Tech is made by Frank, a software engineering leader in Dubai. He builds software and leads technology teams, helping businesses think clearly about technology decisions involving money, time and risk.
It is for founders, business owners and managers who have to make technology decisions without a technical background. Each video takes one of those decisions and comes with a written version you can read instead.
How the videos are made
- Business outcome first
- Every video starts from what a decision does to money, time, risk or customers. The technology comes second.
- No jargon
- If a technical term matters, it gets explained in plain words. If it doesn't matter, it gets left out.
- No hype
- No tool of the week and no promises about what AI will do for you. Only what holds up in a real business.
- Clear trade-offs
- Most technology choices have a cost on both sides. The aim is to show both, so you can decide for yourself.
What it covers
- Technology decisions: Custom software, vendors, CRMs and websites, and what each choice really costs to own.
- AI and automation: Where AI and automation pay off, where they don't, and what has to be true first.
- Operations: Leads, tracking and the daily workflows that hold a growing business together.
- Technology leadership: Hiring developers, estimates, project risk, and explaining technology to management.
Have a question or a topic in mind? Say hello